Privacy Policy (United States + AI)
Scope

This Policy explains how we collect, use, disclose, and protect personal information in the United States when you visit our site, submit forms, or work with us. It includes required notices for states with privacy laws (e.g., California).

What We Collect (Notice at Collection)

We may collect the following categories of personal information:

  • Identifiers: name, company, email, phone, IP address.

  • Commercial/Business information: project details you submit, files you upload, communications, purchase history.

  • Internet/Device data: browser type, pages viewed, referring URLs, and general location from IP (via cookies/analytics).

  • Professional information: job title/role.

  • Sensitive information: we do not seek SSNs, government IDs, health data, or precise geolocation. Please avoid sending these unless requested for a specific, lawful purpose.

Sources: directly from you; your company; our website and analytics; service providers (hosting, CRM, email, payment, AI/automation vendors).

How We Use Information

  • Project evaluation & communication (review needs, prepare proposals, contact you).

  • Service delivery & support (configure and operate solutions you request).

  • AI-assisted planning (use your submitted info with trusted AI processors to draft plans/recommendations).

  • Security, fraud prevention, and to comply with law.

  • Site analytics and improvement.

  • Marketing (only with your consent; you can opt out anytime).

We do not use your inputs for fully automated decisions that produce legal or similarly significant effects without human review.

AI & Automated Processing Disclosures

  • We may send form inputs and relevant project data to trusted AI service providers to help generate drafts, summaries, or plans that a human then reviews.

  • Training: We do not allow third-party foundation models to train on your content for their own purposes.

Cookies & Similar Technologies

We use essential cookies for site operation and may use analytics cookies to understand usage. You can manage cookies in your browser. We honor Global Privacy Control (GPC) signals where required.

Sharing & Disclosure

We do not sell personal information. We may share it with:

  • Service providers/“processors” under contract (hosting, analytics, email, CRM, payment, AI/automation tools).

  • Professional advisors (legal, accounting), and authorities when required by law.

  • Business transfers (merger, acquisition).

These parties may only use data to perform services for us and must protect it.

Data Retention

We retain personal information only as long as needed for the purposes above (typically the project lifecycle plus reasonable archival), or to meet legal obligations. When no longer needed, we delete or de-identify it.

Your Privacy Rights (U.S. State Laws, incl. California)

Depending on your state, you may have rights to:

  • Know/Access the categories and specific pieces of personal information we collected.

  • Correct inaccurate personal information.

  • Delete your personal information.

  • Opt out of: (a) “sale or sharing” of personal information; (b) targeted advertising; (c) certain profiling.

  • Limit use of sensitive personal information (we generally do not process SPI).

  • Non-discrimination for exercising your rights.

How to exercise rights: email [privacy@yourdomain.com] or call [toll-free number]. We’ll verify your request (we may ask for email or other info). You may use an authorized agent (we’ll require proof).

Appeal process (where required): If we deny a request, you can appeal by replying “Appeal” to our response; we’ll review and respond within applicable timelines.

Do Not Sell/Share: We do not sell personal information. If we ever use cookies that constitute “sharing” for cross-context advertising, you can opt out via a “Do Not Sell/Share My Info” link and/or through GPC.

Security

We use administrative, technical, and physical safeguards (access controls, encryption-in-transit, least-privilege, logging). No method is 100% secure; please share only necessary information.

Children’s Privacy

Our services are not directed to children under 16, and we do not knowingly collect their information.

Third-Party Links

Our site may link to third-party sites. Their privacy practices are their own; review their policies.

Changes to This Policy

We may update this Policy; the Effective date shows the latest version. Material changes will be posted here (and, if appropriate, notified by email).

How to Contact Us

Questions or requests: privacy@softrell.com

California Notice at Collection (Summary)

We collect the categories listed in §2 for the purposes in §3, share with the parties in §6, retain as described in §7, and honor the rights in §8. We do not sell personal information. We do not process sensitive personal information for inferring characteristics. We do not use automated decision-making with legal or similarly significant effects.

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