About Me

For more than 20 years, I’ve helped organizations streamline operations, modernize outdated systems, and automate the work that slows them down. I specialize in building practical, stable, and scalable solutions that save time, reduce manual effort, and connect the tools businesses rely on.

My work spans custom software development, backend integrations, and AI-powered workflow automation, always with a focus on solving real operational problems and improving efficiency.

Businesses typically come to me when:

  • Manual tasks are taking too much time

  • Systems don’t communicate

  • Off-the-shelf tools don’t match their workflow

  • Legacy systems need modern capabilities

  • They want AI + automation but don’t know where to begin


I design and build solutions using technologies like Claris FileMaker, n8n, AI services, and REST APIs. Whether it’s enhancing legacy applications, creating new backend systems, integrating disconnected platforms, or building automation workflows, my goal is always the same:
Make technology work the way the business works — not the other way around.

About Softrell

Softrell is a software development and automation consultancy dedicated to helping businesses work smarter through modern systems, connected tools, and efficient workflows.

We build solutions that combine custom development, automation, and backend integrations to eliminate friction in daily operations. Our work is designed for real-world environments — stable, scalable, and tailored to each organization’s unique needs.

What We Do

  • Custom Software Development

  • AI & Workflow Automation (n8n + AI integrations)

  • Systems Integration & API Development

  • Legacy System Modernization

  • Dashboards & Operational Reporting

  • Technical Consulting & Ongoing Support

  • Claris FileMaker Development & Maintenance

Our Approach

Technology should simplify work — not complicate it.
At Softrell, we focus on building systems that are intuitive, reliable, and flexible enough to grow with your business. Every solution is designed to reduce manual labor, improve accuracy, and enhance long-term efficiency.

Who We Serve

We work with businesses, nonprofits, medical offices, service companies, and enterprise teams that rely on dependable systems to operate smoothly. From small organizations with limited tools to large operations with complex workflows, we help bridge the gap between what their software does and what they need it to do.

Where We’re Located

Greater Orlando, Florida — serving clients across the U.S.

Contact